This week's evenings were spent sorting out which affiliate programs and adverts that will be displayed on the website. I realised that when banners and adverts are included on the website, it made the site look more 'authentic' i.e. a 'real' website! It also helped with the sparseness of the site, there was too much text and not enough pretty pictures.
Tip 1 - Use advertising banners to brighten up your website. It could (er hem, will!) also provide a revenue stream!
Of course, the advertising should be carefully chosen for a number of reasons -
1. Ascetics - A nice looking website will require an easy on the eye colour scheme. Banners with colours that clash with your colour scheme will detract from your site's visual appeal. Some advertisments (like Google's AdWords) will let you change the colours used by the adverts on your website - use them!
2. Relevance - The advertisments should be relevant to your site's content. In my case, I figure that sites that allow you to rent and buy games (and electronic gadgets won't go amiss) might be of interest to my visitors and will add usefulness to thegamecollective.co.uk.
3. Service quality - It's tempting to join loads of affiliate programs, but I just can't let anyone advertise on my site if I've not made use of the service, and was pleased with it. I want any of the vistors to my site to receive a good quality service all round!
At this moment, the site has a fair few banners on it, and it looks okay - at least it's an improvement on the site's appearance. The banners are in there and working, that's the hard part! I'll now focus on tweaking their appearance...
Tuesday, September 2, 2008
Subscribe to:
Posts (Atom)